Coach Canada Launches Campaign to Modernize Inter-City Bus Service

Where’s the Bus?, a partnership between Coach Canada and PWT Canada, is advocating for modernization of Ontario’s intercity bus system. The partners want to make the system which links urban and rural communities work better for those who use it.

The partners believe that the best way to bring buses back into the communities that need them is to modernize the industry – a step that has already been taking place in provinces including Alberta, Manitoba, and Newfoundland. A modernized intercity bus industry would provide riders with better, safer, and more reliable transportation. 

According to a poll, conducted by Ipsos Reid, 9 in 10 Ontarians believe that residents who live outside of major cities should have more choice and options and an overwhelming 85 per cent believe that inter-city bus service in Ontario should be determined by customer demand, not by the current government system that dictates which routes operators can service.

“Ontarians have sent a strong message to the government – follow through on your promises because the current bus system needs to change,” said John Emberson, president of Coach Canada, partner of Where’s the Bus?. “Half of Canada has modernized bus industries and these regions enjoy better service, competitive fares, and more innovation. Creating a similar system in Ontario will bring intercity buses back to abandoned routes, drive down fares, and improve transit within the province.”

The partners recently launched Where’s the Bus? and a website ( whereOntario residents can get further information.

Premier Kathleen Wynne in September, 2013, stated: “During my leadership run I said we would look at re-regulating, or modernizing as we call it, the coach industry because there are definite problems with the ability of coach lines to diversify and innovate.”

At the same time, Glen Murray, Minister of Transportation stated:  “The goal … is to have an affordable, sustainable intercity coach service that meets the needs of Ontarians from Kenora toCornwall. We have some more work to do with the industry and work is continuing.”

Ontarians are asked the opportunity to take action, sign a petition to demand modernization ( and tell the government what they want change.


Source: Where’s the Bus release